Marketing 1.3 b Flashcards
1
Q
purchase decision process 5 steps
A
problem recognition, information gathering, alternative evaluation, purchase, post purchase
2
Q
effective demand
A
total number of products currently sold
3
Q
potential demand
A
number of product above or below sales that supplies could sell between them
4
Q
market potentialq
A
estimation of the maximum sales in a timeframe
5
Q
types of demand
A
initial, replacement, additional
6
Q
3 steps
A
segment, target, position
7
Q
positioning questions
A
where are we now? Where do we want to go? How do we get there?
