internal 2.3 Flashcards
ELM
elaborate likelihood model a persuasion theory that describes the change of attitude
>how likely are people to think deeply about an issue after it is presented.
ELM>2 routes
central and peripheral
central route
high elaboration, high attention, thinking deeply
peripheral route
low elaboration, low attention, shallow decision making looking at the simple exterior things not the core message
change management > social learning theory
bandura theory learning through imitaton and observation
4 forms of the bandura social learning theory
attentional-selective observation
representational- rules en conceptions
behavioral- conception/matching
motivational-aquisition vs. performance
3 factors that determine human behavior
cognitive, environmental, behavior
self produced motivation is created how?
discrepency between behavior and personal standards create self produced motivation
TORA
behavioral intention is the best predictor of behavior in order to change behavior change attitude, subject norms and perceived behavioral control.
people might hold contradictory beliefs because of:
false learning sources from credible sources
situational context
limiting process capacity
how to change these beliefs:
knowledge,
ADKAR<3
aware of the need of change, desire to support the change, knowledge of how to change, ability to demonstrate new skills and behavior, reinforcement to make the change stick
AD from adkar are what part of the steps
the current
KA from adkar are what part of the steps
the transition
R from adkar is what part from the steps
the future
benefits of an internal csr
improving image and profits, employee engagement, employee trust less turnover