Marketing Flashcards
1
Q
The general model of customer experience includes ______ steps.
A
5
2
Q
The most credible external information comes from __________.
A
Personal sources
3
Q
_____________ is a comparison of performance to expectations.
A
Satisfaction
4
Q
___________ means you choose what information you pay attention to and what you ignore.
A
Selective attention
5
Q
Which type of influence is the least stable?
A
Contextual Influences
6
Q
Which is the highest level according to Maslow’s Hierarchy of Needs?
A
Self-actualization
7
Q
In the business buying process which party controls access to the rest of the buying center?
A
Gatekeeper
