Market System Dynamics Flashcards

1
Q

What is the market system approach?

A

The market system dynamic approach focuses on more than economic factors, it looks at the sociological and cultural factors which have an affect on markets.

MARKET: one of many different economic arrangements.

SYSTEM: interaction between actors, includes the sociology and cultural theories.

DYNAMICS: looking at the emergence and change

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2
Q

What is the difference in the actor in economic vs economic sociology/ Market System dynamics theories?

A

In economics the actor is INDIVIDUAL.

In Market System Dynamics the actor is SOCIAL. decisions aren’t made individually.

Everything individuals are doing is a reflection of the current time, culture.

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3
Q

What is the difference in economic action in the economic vs market system dynamic theories?

A

In economics, economic action is always RATIONAL.

In Market System Dynamics, economic action is sometimes rational, something other. It may be rational, but it also may be a value oriented action, aim not to maximize utility but to follow a custom.

Rational is economics is based on cost and utility. Always a cost-benefit analysis.

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4
Q

What is the difference in economic actors in economic vs market system dynamic theories?

A

In economics, the economic actors are only the producers and the consumers.

In Market System Dynamics, the economic actors are the producers, consumers, the state, NGOs, opinion leaders, the church, etc.

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5
Q

What are the main takeaways from the the question “What is a market”

A

Market exchange is one of the many types of economic exchanges.

Social relations and institutions shape economic exchanges; in turn economic exchanges reproduce particular social relations.

Markets’ moral evaluation as beneficial vs detrimental has change over time.

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6
Q

What is the substantive definition of the economy?

A

How societies provision themselves: how people organize the pursuit of things needed for sustaining human life. How they allocate goods and services.

Resdistribution
Reciprocity
Householding
Exchange (Market)

Polyani (1957) saw that the formal definition of the economy doesn’t describe many economies throughout history.

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7
Q

What is the formal definition of the economy?

A

Economy is a rational economic calculation (cost-benefit analysis).

This definition doesn’t describe many economies throughout history, and in 1957 Polyani expanded this to the substantive definition.

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8
Q

What are the 4 parts of the economy from the substantive definition of the market?

A

Substantive definition: how societies provision themselves
Also called modes of exchange, modes of provisioning or modes of allocation

  1. Redistribution - example is public nursery (state redistribution)
  2. Reciprocity - example is friends with kids
  3. Householding - example is parents themselves
  4. Exchange/ Market - example is babysitter (market)

(using example of childcare)

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9
Q

What is redistribution?

A

Produced goods and/or earned money accumulated at a central point. Think of anything state run, paid for with taxes. State decides who gets what.

Examples - socialism, Clans/Mafia, public healthcare and public schools

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10
Q

What is reciprocity?

A

Reciprocity is a mutual, symmetrical exchange.

(Balanced Reciprocity): Expectation of a return gift of equal value later.
(Generalized reciprocity): True gift, no return is expected.

Examples - gift giving, alliances with in states (think of larger gift giving across society norms, like for a wedding).

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11
Q

What is householding?

A

Householding is providing for one’s own (and household members) needs.

Examples - own chickens/eggs, cooking own food, garden, knit your own sweater, watching your own kids.

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12
Q

What is Exchange/Market?

A

The exchange or market is when goods are exchanged for money through a price mechanism.

Examples - going to a restaurant for dinner, hiring a babysitter.

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13
Q

What is important to keep in mind about the different types of economies/diverse economies?

A

All forms (market, householding, reciprocity and redistribution) are simultaneously present in an economy. There is always a dominant form.

Even in market economies, we rely on a lot of unpaid work, which would be a mix of redisribution, householding and reciprocity.

Economic exchanges reflect social relationships, for example: family relationships typically expect reciprocity. When there are hierarchical relations between central power and households, this is redistribution.

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14
Q

Explain a brief historical overview of the moral evaluation of markets.

A

Pre 18th Century: Socrates economy imaged as limited set of resources = war

18th century: markets brought peace and freedom. Idea from David Hume/Adam Smith - you can have growth w/o war, peaceful economic growth. Market exchange is a “civilising force.” Consumer choice is freedom.

19th century: Devastating markets. Industrial revolution and huge economic growth. Dark side of markets emerged; uneven allocation of “fruits” of the industrial revolution labor. Two classes of society: those who own the means of production and those who don’t (the workers).
Marxist writing appears - solution to move to redistribution

20th century: Cold war - competing system of markets. Capitalism (also political freedom) vs Communist. Followed by rise of neoliberalism: extension of competitive markets into all areas of life, including the economy, politics and society. Roll back of welfare state, privatization.

Contemporary: more criticism of markets inequality. human values and community and environmental criticism.
Growing systems of householding and reciprocity (service in exchange for data, like google/facebook, free apps - many of most valuable brands use this).

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15
Q

What is the difference between micro and meso level thinking?

A

Micro is the individual interpretation (family, relationship, individuals).

Meso level thinking explains behaviors based on the structures of organizations/communities - not personality traits, but your position within the organization. Meso level thinking is the foundation through which we discussed all theories in class.

Example - at a University (org), what people do depends on what is expected from them in this setting, from teacher to student positions.

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16
Q

What is organizational institutionalism?

A

Organizational Institutionalism is a meso level theory that focuses on why organizations behave the way they do?

An institution is:
1- reoccuring pattern of behavior, way of thinking, valued aims: like family, religions, marriage, art, markets
2- formal organizations (groups together with similar valued aims): education sector, healthcare sector, religious institutions, financial institutions.

For example - in the army, classical ballet, university: what are the patterns of behavior, the ways of thinking and things taken for granted?

It is different than past approaches because it stresses the role of culture and interpretation.

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17
Q

What does legitimacy have to do with organizational institutionalism?

A

Companies gain legitimacy by conforming to institutional norms. They are more likely to be accepted and less likely to be criticised.

Think of the example - why would a restaurant keep expensive wines on their wine list that they are never able to sell?

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18
Q

What is institutionalization?

A

Institutionalization is the process through which certain ways of acting and thinking become taken for granted, rule like, in a particular area of social life.

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19
Q

What is institutional isomorphism?

A

Institutional isomorphism refers to the similarity of organizations in a given industry; it is achieved by:
Coercive (rules/regulations)
Mimetic
Normative

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20
Q

What is decoupling? (Institutionalism)

A

Decoupling is when organizations conform to the norms on the surface, but aren’t actually doing it. It is a conflict with what is legitimate and what is technically efficient.

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21
Q

What are institutional logics? How does change happen?

A

Institutional logics capture the phenomenon of 2 or more norms/ways of thinking in a market. It is the differences within the same market. Important to note that these two co-exist within one institution.

Ex - cuisine in France: nouvelle vs traditional

Change happens:
- In stable markets, gradually, without explicit questioning of rules, rather re-interpretations
- In forming/radically transforming markets, rules don’t exist or they’ve come under attack. Change is radical, explicit and often called a “social movement”

Change can happen based on centrality from existing powerful actors, peripheral actors or brokers, who are companies and individuals who are at the intersection of different logics, can bring one into another field and innovate.

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22
Q

How does change happen in institutional logics?

A

Problem of OI (Organizational Institution) - if individuals are constrained by organizations, and organizations are constrained by the institutions in its field; how can markets change? How can new logics emerge?

Change happens:

  • In stable markets, the rules are institutionalized, there is conflict - but the established main rules are not challenged. Change happens gradually, without explicit questioning of rules, rather re-interpretations.
  • In forming/radically transforming markets, rules don’t exist or they’ve come under attack. Change is radical, explicit and often called a “social movement”

Who is likely to promote change? Institutional entrepreneurs, based on centrality (existing powerful actors, peripheral actors).
Brokers - companies at the intersection of different logics; can bring one logic into another field and innovation. Those with competing ideas, ready to change.

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23
Q

What are the differences between Institutional Logics and Field Theory?

A
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24
Q

Who are the key authors in Field Theory?

A

Pierre Bourdieu
Neil Fligstein: “Institutional logics theory underestimates power, conflict and the degree to which there exists hierarchy within the fields.”

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25
Q

What is Field Theory?

A

Field Theory is thought of as opposite of Institutional logics - it is more interest based and less idea based, but also as a complementary additional step that explains who and why we would promote these different logics.

Field Theory says all firms struggle for domination in the field, and that the position that they occupy defines the range of strategies that they can adopt in the struggle. The position they have depends on capitals (i.e. economic, cultural, social, symbolic, etc).

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26
Q

What is a field?

A

A field is same as institutional logics, but analyzed differently. It is an area of life where participants compete for the same stakes/ to achieve the same thing.

There is a shared understanding of power. Meso level social order in which actors (individual or collective) have a shared understanding of the purposes, who has power and why, and the rules governing legitimate action.

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27
Q

How do firms behave in a field?

A

All firms struggle for domination in the field. The position they occupy defines the range of strategics that they can adopt in the struggle. Your position depends on capital (cultural, economic, social, symbolic, etc).

Central to field theory: if I know your position, I know what you will do. Ex: playing football, as a goalie, you will stay in the goal and defend. You are in a specific position, you are not playing forward.

Dominate position: higher, more powerful

Dominated position: lower, less power

28
Q

What is capital?

A

Any resource that makes you a high position actor in a specific field. Resources are different in every field.

Some examples:
Economic Capital (money, income, wealth, other financial resources and assets).

Cultural Capital (education, knowledge, know how, skills, expertise, possession of valued cultural objects)

Social Capital (network, any connection that can be mobilized)

Symbolic Capital (authority: what is valuable, being respected, capacity to define what is not in a given field)

Other: scientific, beauty, gender, religious, etc.

29
Q

What are force-fields?

A

Force-Fields sorts firms automatically into one position based on their capitals, this position defines their potential strategies. They act according to that position.

Dominant position:
- they are incumbents
- they adopt conservation strategies: they try to preserve the rules of the field, may innovation to preserve leading position, will try co-opting, buying challengers.

Dominated position:
-they are the challengers
-they may try to advance according to the existing rules: succession strategies (Tesco co-opting fair trade) OR they may try to change the rules: subversion strategies (ex Philipp Plein)

30
Q

What are subversion strategies?

A

Subversion strategies are done by challengers in a field, who would like to change the field by changing its rules.

  1. Subversion strategy: Redefining capitals: changing a field so that its own qualities yield a higher position. (Beauty example)
  2. Subversion Strategy: Redefining Borders of a Field, so that challengers have created their own subfield and gain advantage. They reclaim the field according to their own strategies. (Industrial beer vs craft beer, boutique hotels). Incumbents protect the status quo, by maintaining its boarders and excluding new entrants. (This is not music, not champagne).
31
Q

What are the borders of a field?

A

Fields are arenas where participants compete for the same stakes, the border of a field is where its stakes are no longer considered important.

Participants struggle over where borders should be - they are of strategic importance.

32
Q

How do you analyze a market change using field analysis?

A
  1. Identify the field before the change.
  2. Identify which participants are considered to be high rank.
  3. Identity the capitals that matter.
  4. Draw the field positions based on these capitals (usually 2 dimensional)
  5. Identify the firms in different positions.
  6. Look at newcomers that started the change, which capitals do they have?
  7. Identify the newcomers strategy: subversion or conservations/succession?
  8. Look at the content of their strategies, are they redefining the borders? Introducing new capitals?
  9. Draw the field positions again after change.

Ex: Philip Plein, high fashion. Subversion strategy questioning the existing basis of prestige.

33
Q

What are categories?

A

Categories are a mental classification system. Each comes with a set of expectations.

Link to institutionalism: to be considered legitimate, organizations must adhere to categorical standards.

Types of categories include:

Organizational: tech companies, fast food restaurants, universities, banks.

Product categories: soft drinks, watches, steel, mortgages

Product sub categories: types of wine (cab, pinot, sauvignon blanc)

34
Q

Why is a firms category important?

A
  1. A firm’s evaluation depends on the category into which they have been classified.

Categorization has cognitive effects on how people perceive and evaluate objects w/ a two mode evaluation:
1. We first determine which category an organization fits into
2. Then determine the degree to which it conforms to category expectations

We evaluate it against the expectations of a category and rank it according to this.

  1. Category-straddling firms are penalized: they get lower ratings, sell less, etc. What kind of food are you selling, what genre of movie is it?

How a firm is categorized can make it successful or can make it fail.

35
Q

How do we categorize?

A
  1. Mental categories in our mind, which includes category attributes or characteristics that category members should possess
  2. we compare the object to the categories in our mind according to these category attributes

To classify something as a member of a category, it needs to have the characteristics that are considered the most important for category membership. Should not have too many characteristics not associated with the category. (If too many characteristics of different categories, we penalize as it is category straddling).

36
Q

What is an audience?

(Categories)

A

Audiences decide to which category a firm belongs.

Audiences can be critics, analysts, regulators, consumers, etc.

Managers can be audiences:

They categorize their company and products, which has an effect on their strategy. (Who they consider as rivals, where they choose to invest. How they market their product, how they position it).

The position firms take within market categories affect how they are evaluated, regulated, etc.

37
Q

How do categories change?

A

Categories are socially constructed.

Which are used is a matter of social agreement.

Categories can be changed:

They can change if exisiting category attributes can be modified : Every modification has massive consequences for companies in the market.

Or by creating new categories. This allows firms to avoid competition, allows them to become the leader and gain reputation. (ex: iPad new category of devices)

38
Q

What is performativity theory?

A

Performativity Theory explores how ideas shape markets.

It originated with John Langshaw Austin with the Speech act theory: certain utterances create what they name.

Michel Callon: Economics is performative. The descriptions contribute to the production of markets. If we think markets work in a certain way, we act accordingly, this is partly the reason why markets actually work in that way.

39
Q

What did we learn from the example of the strawberry market in Fontaines-en-Sologne?

A

From the economic theory POV, there should have been perfect competition. In reality it wasn’t perfect, so they asked how they could make it perfect.

By creating the auction, bidding sellers/buyers and standarizing strawberries, perfect competition occured.

It was a recipe for creating the reality, and if everything is using this same recipe/ theory; then the behavior will conform.

40
Q

What are examples of predictions in Performativity Theory?

A

We usually think of market predictions as something objective that has no effect on the predicted phenomenon. However, predictions are often performative: they make the change happen.

Example: the BRICs market, Goldman Sachs invented the term (Brazil, Russia, India and China), started using it in charts and predicted these market were emerging. This contributed to growing investment flows into these countries.

Real estate - predicting the “up and coming” neighborhoods, leading to investments.

41
Q

What is performativity in marketing?

A

Market research predicts trends and social changes with their implications for new needs.

Marketing supplies goods and services for the new needs.

They supply the goods not just in response, but they contribute to creating the need. It performs on the original prediction.

Example: prediction: young ppl want to see the world, they will travel more and more.

marketing response: let’s give them youth hostels and cheap student tickets.

would young ppl have travelled without the youth hostels and cheap tickets?

Ex: think of fashion trends. Would these trends be born, if marketing hadn’t catered to it?

42
Q

What are the key points to focus on when thinking about Performativity Theory?

A

1 - focus on the theories, predictions and ideas (of the market and consumers) that different actors use.

2 - focus on how these ideas: encourage self-fulfilling actions, inform products, regulations, store design, etc that encourage specific behaviors and discourage others

43
Q

How would you apply performativity theory?

A

1 - identify the organizational actors (companies, regulators, market analysts)

2 - look at the forecasts or theories of the market they used.

3 - look at what the organizational actors did concretely to address the consumer need predicted by the forecasts. Look at the products, regulations, etc.

4 - look at how step 3 contributed to making predictions of step 2 a reality.

44
Q

What are the four theories on the producer side?

A

Institutionalism, Field Theory, Categories and Performativity

45
Q

What is Bordieu’s Theory of Consumption?

A
  1. Taste is not innate, but shaped by one’s social position. Taste is acquired by forming habitus in early childhood.
  2. Theory of distinction: taste is a means through which social groups compete with each other.
  3. Homology between the field of consumption and the field of production.
46
Q

Which two theories was Bordieu part of?

A

Field Theory (Producer side)

Consumption Theory (Consumer side)

47
Q

How does taste fit into Bordieu’s theory of consumption?

A

Taste is not innate, but shaped by one’s social position.

Society attributes higher or lower value to specific objects, behaviors, practices.

Legitimized and non-legitimized practices rather than instrinsically refined vulgar practices.

It is not something we are born with, but the product of our upbringing and education. Cultural practices like museum visits, concerts, reading and preferences in literature, painting or music are closely related to educational level.

48
Q

What is social position? (Theory of Consumption)

A

Social position refers to capital compositions. Main capitals (same as in Field Theory) are economic, culture and social; but are applied to FAMILIES not companies.

49
Q

How does social position shape taste?

A

Two main social positions:

Dominant: high economic and high cultural capital
Dominated: low economic and low cultural capital

Dominant position leads to a taste shaped by material abundance = distance from necessity. A taste appreciating form. This is the legitimized taste.

Dominated position leads to a taste shaped by necessity = a taste appreciating content and function. This is the non-legitimized (‘vulgar’) taste.

There are also in-between positions.
What people of different social position like can vary across time and space and across cultures (i.e. polenta in Ticino)

50
Q

How do people get their taste? (Theory of Consumption)

A
  1. Childhood socialization: developed through experiences shaped by social position, which creates the habitus.
  2. Education and other forms of learning later in life. Largely concious knowledge. Builds on, but does not alter the habitus.
51
Q

What is the Theory of Distinction?

A

Theory of Distinction says that taste is a means through which social groups compete with each other.

Social groups struggle over valuation of practices. Every group has an unconscious interest in getting its own practices recognized as valuable and legitimate.

Dominant social groups are “winning” the struggle, they are seen as refined.

Bordieu’s point is that taste is a mechanism that helps to solidify and legitimize social hierarchy: we think taste is innate, which allows for considering ppl of low economic and cultural capital as lacking innate qualities: they are seen as vulgar and deserving of this low social position. By thinking taste is innate, we attribute it to one’s personality rather than to his/her social background. This way, social hierarchy seems natural.

52
Q

What is the homology/connection between the field of consumption and the field of production?

A

Field of production is shaped by capital compositions, as well as the field of consumption: When one grows up, they are a consumer and a producer. As a producer, they follow their habitus. Consumers are attracted to producers with a similar habitus and producers automatically speak to consumers with a similar habitus.

53
Q

How would we use Bourdieu’s theory of consumption/distinction?

A

When studying consumer trends, think of the social groups rather than individual preferences.

Think of the kinds of capitals different social groups have and how these capitals relate to their taste.

When trying to understand a market change, think of a struggle for legitimacy and respect between social groups. New consumer trends often stem from one social group claiming value to its own practices.

Think of the homology between consumers and producers, this may help you to understand which consumer groups are more likely to buy a product/drive a market change/be receptive to a new market offering.

54
Q

What is consumer driven market change?

A

A theory of market change that discusses how and when a market change can come from consumers.

Change could be:
Firm Driven (fully firm driven, or w/ consumer insights from market research). Customer satisfaction surveys or using analytics ( “cool hunt”)

Consumers as co-constructors with firms (formalized partnerships, like LEGO ambassador program).

Consumer-driven: individual consumer initiatives or collective consumer action (communities, movements), could be boycotts, buycotts, petitions.

55
Q

What is important to know about consumer communties?

A

Consumer communities, are enduring (as opposed to one off consumer initiatives), they have shared aims, no formal organization and their main form of influence is through the (social) media and events.

Ex: Fatshionistas

56
Q

What are consumer movements?

A

Consumer movements are a subcategory of new social movements that strive to transform various elements of the social order surrounding consumption and marketing.

57
Q

What are the aims of consumer driven market change/emergence?

A
  1. Anti-market/ anti-consumption (burning man, music downloading)
  2. Market-based
    a. For inclusion into an existing market (Fatshionistas, ballet shoes for non white ballerinas)
    b. For a new market/alternative taste structure/new products (genderless fashion)
58
Q

What are the outcomes of a consumer-driven market change?

A
  1. Existing firms respond to the consumer pressure and offer the desired products.
  2. They don’t… and consumers become entrepreneurs, consumers become investors (kick starter), or the initiative failed.
59
Q

What makes a consumer movement successful?

A
  1. Developing a shared, collective identity
  2. Identifying charismatic figures
  3. Creating enemy figures
  4. Mobilizing institutional logistics from adjacent fields to create legitimacy

What needs to be done:
1. Highlight desirable innovations and current barriers
2. Allying with more powerful institutional actors
3. Organizing public performances reinforce collective identity and draw further attention

60
Q

Who are the authors to know in Practice Theory?

A

Andreas Reckwitz
Elizabeth Shove
Alan Warde

61
Q

What is a practice?

A

A practice is a routinized type of behavior, that consists of several elements that are all connected: bodily activities, mental activities, things and their use and background knowledge in the form of understanding and know how, and motivational knowledge.

Practice is the unit of analysis in Practice Theory. We can understand what is going on better if we focus on everyday actions.

62
Q

What are the elements of practices?

A

The key point is that practices are social. It is beyond the individual, if it is something only you do, then its not a practice.

63
Q

How would you explain the practice of eating breakfast?

A

Meanings: what to eat, when, with whom, where, why

Materials: food ingredients, condiments, shops, utensils, recipes

Skills: how to source/shop/prepare/store/cook/eat/share breakfast food

64
Q

Why is it important that practices are social?

A

Normally we think of action and consumption as expressing pre-existing subjectivity.

Practice Theory says that we act and consume according to the social practice, we participate in social practices.

Practices are shared patterns, not total uniformity.

65
Q

How do practices change?

A

Both companies and consumers shape practices.

Companies shape them through offering new materials, technologies, discourses, aims

Consumer groups shape them through daily engagement, experimentation, alterations: bringing in new skills, understandings, aim and materials

66
Q

What are the sources of practice change?

A

The Source of practice change can be based on the initiator:
- Consumers
-Producers
- Other actors (regulators) and factors (infrastructure)

Or be based on the main element that triggered it:
- Change in skills
- Change in materials
- Change in meanings

The barriers of change can be that practice history leads to path dependency and existing technologies and infrastructures lock in practices (think of the barriers of changing the way ppl commute to work).

Practice theory redirects attention from individual consumer’s wants and ideas to the infrastructural, technical, social and cultural constraints of consumption.

67
Q

How does Practice Theory help us understand consumption change?

How do you increase consumption? Decrease it?

A

We need to focus on the practice that consumable goods are part of, rather than focusing on changing people’s minds.

People do not consume goods and services, they participate in social practices that have goods and services as their elements.

To increase consumption of a specific good: it needs to be integrated into existing practices or we need to create a new practice (more difficult).

To decrease consumption of a specific good, it needs to be dissociated from existing practices or we need to create new practices that do not rely on it.