Market Selection & Entry Mode

Question 1

Steps in Foreign Market Enrty

Answer 1

Identify Internationalization Objective
Identify required resources/capabilities to internationalize
Compare & rank targeted countires, in terms of fit to internal/external conditions

Question 2

Country Comparisan Tools/Framework

Answer 2

Cage/Pestle
Risk Framework
>Integration/differentation Framework

Question 3

FDI Motives

Answer 3

Market Seeking
Efficiency Seeking
Natural resource Seeking
Strategic Asset Seeking

Question 4

Other Dimensions companies consider

Answer 4

number of foreign countrries active
Difference of foreign countries active
Modes of operation
Internal vs. external handling of operations

Question 5

Entry Mode Choices:

Answer 5

Timing in market Entry
Speed of expansion
Scale of entry
Level of commitment
Establishment mode

Question 6

Type of entry mode

Answer 6

Export
Countertrade
Licensing (products/trademarks)
Franchising (business’s entire brand & operations)
Management Contract
Turnkey Projects (siemens Egypt)
Joint Venture
Wholly owned subsidiary