Market segmetation Flashcards
1
Q
Name 4 types of ways to segment the market
A
-Income
-Gender
-Location
-Lifestyle
2
Q
How do you segment the market using Gender
A
-Offer Products Based on Gender
For Example : T-shirts -in different colures,shapes,sizes
3
Q
How do you segment the market using Location
A
-Offer Products Based on The Location
-For Example :Mcdonalds in Japan
4
Q
How do you segment the market using Lifestyle
A
-Offer Products Based on The Lifestyle
-For Example :Holidays and Spa
5
Q
How do you segment the market using Income
A
-Offer Products Based on The Income
-For Example :Cars Different ranges of Cars