Primary and secondary research

Question 1

Different types of Primary Research

Answer 1

-Focus Groups
-Surveys
-Testing

Question 2

Different types of secondary Research

Answer 2

-Internet
-Market reports
Government Reports

Question 3

What’s Qualitative data

Answer 3

-is usually expressed as opinions
-includes descriptive information

Question 4

What’s Quantitative data

Answer 4

-is usually numerical data
-is usually presented in graphs

Question 5

Pros of using Quantitative data

Answer 5

• Its very simple
• Data can be very reliable

Question 6

Cons of using Quantitative data

Answer 6

• It Doesn’t allows a business too see exactly what customers think
  -Lacks Specific Opinions

Question 7

Pros Of Using Qualitative data

Answer 7

• Data Collection is usually Cost effective
• Provide more Detailed Information To explain complex issues

Question 8

Cons Of Using Qualitative data

Answer 8

• Its very Time Consuming
• and Very Costly