Market segmentation Flashcards
1
Q
What is Market segmentation ?
A
Splitting the market into segments e.g. male segment, female segment ,teenage segment and kids segment etc.
2
Q
Why is market segmentation used by a business ?
A
To identify the Target market
3
Q
What are the methods by which a market can be segmented ?
A
- Age
- Gender
- Location
- Lifestyle
- Income
