Role of Marketing Flashcards
1
Q
What is the purpose of marketing ?
A
To promote the product or service
2
Q
What does marketing aim to do ?
A
- Identify customers
- inform customers
- Increase sales
3
Q
Why is identifying and understanding customers important ?
A
- because business needs to know its target
market - It needs to understand it’s customers
4
Q
Why is informing customers important
A
because there is no point of market research being carried out and then not informing customers about product/service
5
Q
How can you increase sales ?
A
- Advertising the product = raising
awareness
-Introducing new ideas that will appeal
customers - Increase range of product and service
available - low price = more customers
- selling product in different places
- selling by different methods
6
Q
What are the factors that needs to be considered before before a business decides to market a product ?
A
- how much money there is to spend on
research, development of product and
advertising. - The target market
- Location of customers
