Market research- Desk

Question 1

What is market research?

Answer 1

This is essential in order to anticipate and identify customer needs. It allows you to identify gaps in the market, reduces risk and allows for better decision making

Question 2

What is desk research?

Answer 2

This involves using previously gathered information (secondary)

Question 3

What are desk research examples?

Answer 3

• Websites
• News articles
• Magazines
• Givernment publications
• Sales figures
• Social media
• Trip advistor

Question 4

What are benefits of desk reserach?

Answer 4

• It is quick to gather
• It is cost efficient as it doesn’t require training or interviews
• The information is easily available

Question 5

What are costs of desk research?

Answer 5

• There may be bias
• The information may not be appropriate for the task
• It may not be concise