Extended marketing mix- Physical Evidence

Question 1

What are the 7 P’s:

Answer 1

Product, Price, Place, Promotion, Physical evidence, Process and People

Question 2

What is physical evidence?

Answer 2

This is what the customer sees and how the business looks inside

Question 3

What are methods to ensure physical evidence is successful?

Answer 3

• Modern and clean
• Ambience
• Feedback from customers
• Layout and design

Question 4

Modern and clean:

Answer 4

This ensures customers view on the business isn’t ruined by old fashioned or dirty shop

Question 5

Ambience:

Answer 5

This ensures that the customer feels their needs are recognised before making a purchase e.g. relaxed setting

Question 6

Feedback from customers:

Answer 6

This provides reference material for new customers

Question 7

Layout and design:

Answer 7

This conveys the type of business. Different colours and images, fonts reflect differently on the business