Market Area Analysis-optimal location

Question 1

according to geographers the optimal location minimizes ———-

Answer 1

the distance to the service for the largest # of people

Question 2

where is the best location in a elongate community

Answer 2

median

half of customers north half of customers south

Question 3

how is the optimal location calculated when each block has a different # of people in a linear settlement

Answer 3

gravity model

Question 4

what is the gravity model

Answer 4

predicts that the optimal location os a service is directly related to the # of people in the area and inversely related to the distance people must travel to access it

Question 5

2 patterns of the gravity model

Answer 5

1-# of people increases living in the area increases->the more customers (more customers come from an apartment complex than a house)
2- the farther people live, the less likely they’ll patronize the service

Question 6

how to find best location of service in non linear settlement

Answer 6

apply gravity model

Question 7

steps to find best location in nonlinear settlement

Answer 7

1-ID posssible site
2- within the range, ID locations of potential users
3- measure distance from each potential user to site
4- each potential user/distance to site
5-total all the ^ for each potential customer
6-try a different site
7- compare ( the highest score wins)