Many Groups Or People Influence Our Perception Of Place Flashcards
1
Q
Groups of influence?
A
- Governments
- Corporate bodies
- Community or local groups
2
Q
Government
A
- Both nationally and internationally
- Might do this to attract people or investment to particular places
3
Q
Corporate bodies
A
eg/ Businesses/ government- funded agencies
- might do this to generate profit
- Have been set up for a purpose
Visit Britain - agency set up to promote tourism to UK
4
Q
Community or local groups
A
- Might try to change the perception of their place to improve the local economy or lives of local people
5
Q
What are perceptions of international places influenced by?
A
- Media rather than personal/ direct experiences
6
Q
Three main strategies used to alter perception of place
A
- Place marketing
- Re imaging
- Rebranding
7
Q
Place marketing
A
- Marketing companies are employed to produce websites, logos, advert campaigns, social media pages
- Promote a particular place
Eg/ Weston-Super-Mare has undergone;
- Logo
- Website
- Newsletter
- Creation and promotion of the 1st Love Weston Winter Wonderland to attract people for the light switch on
8
Q
Re imaging
A
- Discard negative perceptions of place and generate new ideas, feelings and attitudes of people to that place.
Eg/ Liverpool - deindustrialisation, economic downturn, riots …
- Large scale regeneration occurred
- Tate Liverpool art gallery, Albert Dock
- Liverpool winning European Capital of Culture in 2008
9
Q
Rebranding
A
- Aim to make a location a desirable place to live and visit for social and recreational purposes
Eg/ shop and spend money - New identity, appealing to people and investors
- Achiever through reimagine, place marketing and regeneration schemes
- Places create logos and slogans that are designed to be instantly recognisable and create positive associations with the place they represent.
10
Q
Rebranding example
A
- Amsterdam
- IAMSTERDAM - motto in 2004 promoting the city
