Amsterdam Flashcards
1
Q
Amsterdam
A
IAMSTERDAM
- 2004 moto promoting the city
- late 20th century the reputation as a major international cultural centre has been threatened
- Greater competition from other cities in/out side Netherlands
- Social and economic decline in areas
- Reputation for being liberal to sort drugs and prostitution = inappropriate for attracting new investors
- Failed bud to host Olympic Games
2
Q
How they rebranded
A
- 3D large letters infront if museum indeed 2005 is the most photographed item = 8000 times a sunny day
-Use of smart phones and media = spread globally
= most successful destination brands on social media
3
Q
Success
A
- Experienced increased tourism
- One of the top 5 European cities based on its brand strength and culture
