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RM APC Flashcards > Mandatory - Business Planning (L1) - done > Flashcards

Mandatory - Business Planning (L1) - done Flashcards

1
Q

What is a business plan?

A

A business plan is a document that defines in detail a company’s objectives and how it plans to achieve its goals.

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2
Q

What are the essential elements of a business plan?

A
  • market analysis
  • competitive analysis
  • operations structure
  • sales strategy
  • details of company structure
  • operating plan
  • executive summary
  • business description
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3
Q

What can a business plan be used for?

A

A business plan can help to seek funding, to help focus on key priorities, and future staffing requirements.

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4
Q

What risks does your firm face?

A

Recession leading to worsening commercial property market.

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5
Q

What opportunities does your firm face?

A

To improve sustainability and leverage advice in the market to be a market leader

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6
Q

What is Corporate Social Responsibility?

A

Businesses considering their role in relation to the community, the environment, customers and staff

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7
Q

Mentioned in submission

What is a market analysis?

A

A market analysis provides insights into potential customers and your competition.

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8
Q

Mentioned in submission

What is a competitive analysis?

A

A competitive analysis is a way of evaluating how well your business and its products or services are performing compared to other companies selling similar products or services in your market.

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9
Q

Mentioned in submission

What is a operations structure?

A

An operations structure explains in detail the role of a team or department in the collective accomplishment of your goals.

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10
Q

Mentioned in submission

What is a sales strategy?

A

A sales strategy plan is a company’s roadmap for securing dependable, long-term revenue through the retention and acquisition of new and existing customers.

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11
Q

Can you give me an example of the objectives your company has set? Long Term Goal?

A

Net Zero by 2030
Reducing the Gender Pay gap

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12
Q

Can you give me an example of how you measure your team objectives?

A

Reviewing flash-forecasts on a weekly basis
Comparing performance to previous periods

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13
Q

Tell me about your firms business plan?

A
  • ‘One JLL’ unified approach focussing on ‘Building a Better Tomorrow’ through clients, workplaces, people and communities
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14
Q

Tell me how your firm are looking to achieve their long-term goals?

A

Introducing sustainability policies, such as paper-less working and changing all company vehicles to electric, promoting bike to work scheme

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15
Q

What are you team goals?

A
  • To cover our costs then work to make a profit
  • Identify new business opportunities
  • To cross-sell to other parts of the business
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16
Q

How does your team work towards its objectives?

A
  • Maintaining relationships across the firm and upskilling
  • Reviewing fee-forecasts to maintain accountability
  • reviewing past transactions to identify opportunities
  • Maintaining client relationships
17
Q

What is corporate structure?

A

Organisation of different departments within the business, for example sitting in the Agency team I report to my manager, who reports to head of team, who reports to head of Agency, UK CEO, Global CEO etc.

18
Q

How has your firms business plan changed recently?

A
  • With downturn in market cycle/recession, focus on cutting costs and monitoring expenditure more closely
19
Q

You have mentioned cross-selling, what is this?

A
  • Referring business/clients to other service lines within JLL
20
Q

Can you provide examples of cross-selling?

A
  • Referring clients to Lease Advisory team for rent reviews/lease renewals
  • Referring to Building Surveying team for specialist advice on dilapidations, schedule of condition, surveys
21
Q

Why is cross-selling important for your firm’s business plan?

A
  • Contributes to the goal of ‘One JLL’
  • Helps to deliver more seamless/efficient service to clients and provide highest quality of service
22
Q

why is business planning important?

A

contributes to ensuring business success, helps to identify and manage threats and opportunities and how best to deliver for clients

RM APC Flashcards (22 decks)

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