Managment + Manipulation Of Place Flashcards
Why might places want to change their image
E.g
Due to perceived problem
- high crime rate
- unfriendly people
- empty shops
- safety
- dereliction
- litter
What do perceived problems of a place lead to
Lack of visitors -> lack of investment
What’s regeneration
Sustainable improvement to an area to benefit future generations
What’s rebranding
Reworking of a cities existing identity but can include creating a brand new identity due to re-imaging + regeneration
What does reimaging seek to do
Discard negative perceptions of place + generate a new, positive set of ideas, feelings + attitudes of people to that place
2 case studies
Liverpool
Amsterdam
What did Liverpool start as until it grew and developed as a port
Small fishing village
What happened in Liverpool in 1960+70s
Deindustrialisation
Many docks + industries closed so were over 50,000 redundancies leading to out-migration + environmental degradation
What erupted in toxteth
Why
Rioting
Due to lack of jobs and poor housing
What did the media do to Liverpool
Negatively portrayed it
What title did Liverpool win in 2008 after large-scale regeneration began
European capital of culture
What was one of the projects in Liverpool aimed at re-imaging the city’s industrial heritage through culture
The Tate Liverpool art gallery
What buildings remained untouched on the outside but were transformed into modern art galleries on the inside
Grade-I listed warehouses of the Albert Dock
3 reasons Amsterdam’s reputation as a major international cultural centre was threatened in the late 20th century
- greater competition from other cities
- in some areas there was social + economic decline
- city’s reputation for being liberal towards soft drugs + prostitution seen as inappropriate
- failed bid to host Olympic Games
What was the most successful re-branding strategy in Amsterdam
Why
The ‘I Amsterdam” slogan
Clear, short + powerful
Positioned in front of famous Rijiksmuseum in 2005
Now cities most photographed item over 8000 times on a sunny day
What has Amsterdam experienced as it’s now one of the most successful destination brands on social media
Increased tourism
What are perceptions of place really influenced by
The media
E.g of an organisation that helps to promote the uk through educational +cultural links
The British Council
What plays an important role in promoting international relations for the uk
The government and monarchy
What’s crucial for a place’s survival
Investment
3 people who are working to change people’s perceptions
Governments
Corporate bodies
Tourist organisations
Community groups
What companies may be employed by government to improve/create positive perceptions of place
How
Marketing/public relations (PR) companies
Advertising campaigns
Websites
Newsletters
Logos
