Managment + Manipulation Of Place

Question 1

Why might places want to change their image

E.g

Answer 1

Due to perceived problem

• high crime rate
• unfriendly people
• empty shops
• safety
• dereliction
• litter

Question 2

What do perceived problems of a place lead to

Answer 2

Lack of visitors -> lack of investment

Question 3

What’s regeneration

Answer 3

Sustainable improvement to an area to benefit future generations

Question 4

What’s rebranding

Answer 4

Reworking of a cities existing identity but can include creating a brand new identity due to re-imaging + regeneration

Question 5

What does reimaging seek to do

Answer 5

Discard negative perceptions of place + generate a new, positive set of ideas, feelings + attitudes of people to that place

Question 6

2 case studies

Answer 6

Liverpool

Amsterdam

Question 7

What did Liverpool start as until it grew and developed as a port

Answer 7

Small fishing village

Question 8

What happened in Liverpool in 1960+70s

Answer 8

Deindustrialisation

Many docks + industries closed so were over 50,000 redundancies leading to out-migration + environmental degradation

Question 9

What erupted in toxteth

Why

Answer 9

Rioting

Due to lack of jobs and poor housing

Question 10

What did the media do to Liverpool

Answer 10

Negatively portrayed it

Question 11

What title did Liverpool win in 2008 after large-scale regeneration began

Answer 11

European capital of culture

Question 12

What was one of the projects in Liverpool aimed at re-imaging the city’s industrial heritage through culture

Answer 12

The Tate Liverpool art gallery

Question 13

What buildings remained untouched on the outside but were transformed into modern art galleries on the inside

Answer 13

Grade-I listed warehouses of the Albert Dock

Question 14

3 reasons Amsterdam’s reputation as a major international cultural centre was threatened in the late 20th century

Answer 14

• greater competition from other cities
• in some areas there was social + economic decline
• city’s reputation for being liberal towards soft drugs + prostitution seen as inappropriate
• failed bid to host Olympic Games

Question 15

What was the most successful re-branding strategy in Amsterdam
Why

Answer 15

The ‘I Amsterdam” slogan

Clear, short + powerful
Positioned in front of famous Rijiksmuseum in 2005
Now cities most photographed item over 8000 times on a sunny day

Question 16

What has Amsterdam experienced as it’s now one of the most successful destination brands on social media

Answer 16

Increased tourism

Question 17

What are perceptions of place really influenced by

Answer 17

The media

Question 18

E.g of an organisation that helps to promote the uk through educational +cultural links

Answer 18

The British Council

Question 19

What plays an important role in promoting international relations for the uk

Answer 19

The government and monarchy

Question 20

What’s crucial for a place’s survival

Answer 20

Investment

Question 21

3 people who are working to change people’s perceptions

Answer 21

Governments
Corporate bodies
Tourist organisations
Community groups

Question 22

What companies may be employed by government to improve/create positive perceptions of place
How

Answer 22

Marketing/public relations (PR) companies

Advertising campaigns
Websites
Newsletters
Logos