Managing UX as a process

Question 1

What does the UX process involve in integrating user behavior requirements into UX design?

Answer 1

It’s a process of extracting user behavior requirements and bringing that back into the design process and this means that UX decisions are based on user data.

(We learn about what people do and like when they use our product, and then use that information to improve it. This means we make changes based on real facts about how people use our product.)

Question 2

What are the three types of user data that UX decisions should be based on?

Answer 2

1. Research-Based
2. Evidence-Based
3. Fact Based

Question 3

What is Research-Based User Data?

Answer 3

“We interviewed users and they think/feel/do…”

Question 4

What is Evidence-Based User Data?

Answer 4

“We observed users doing this…”

Question 5

What is Fact-based?

Answer 5

User habits and current behaviors indicate…

Question 6

What are some examples of things you should avoid using as a basis for your UX design decisions?

Answer 6

1. Opinions “We think users will like this…”
2. Company Expertise “We know our industry…”
3. “I would”… (Highest paid opinion in the room.((Taking a user perspective when you’re not the user, so you can’t say “I would” or “I want to do this.”

Question 7

What is UX as a process, not event?

Answer 7

• Designers get involved when they need to
• Planning is done up front (before design)
• UX is not understood to be a Creative - “Make it Look Pretty” thing.
• Make the user love it, fall in love with it, adopt it, covert.
• Good UX comes from intimate customer contact
• UX is a process of bringing User Advocacy to Business, Design, and Development conversations.

The UX process = “Walk in my moccasins…” “Express Empathy”

Question 8

How do UX professionals contribute to transforming a business through their expertise that arrogant UX leaders can’t do?

Answer 8

UX people know how to handle usability as this delicate thing that can transform a business.

Question 9

What are the traits of a UX designer who is weak in bringing user advocacy?

Answer 9

The ones who are not allowed to actually have any contact with their customers, and they’re just treated as if they are a creative resource that’s coming later on not in the up-front planning. and they are not involved in the UX process necessarily.

Question 10

How does UX make your ORG smarter?

Answer 10

• Outside-in Thinking
• Getting insights beyond sales and marketing
• Learning to think like your customers/users
• Making decisions based on empathy (and real-world behavior)
• Removing agendas from product development (Sales, Training, Product)
• Bringing the customer’s need to software development
• Essential for Agile success (Agile + UX)