Business Goals of UX Flashcards

Question

Why is referencing user habits, behavior and needs important?

Answer 1

Culture comes from referencing users in conversations. This is where evidence-based design, user validation, and thinking like your users come together. Manager to-do item: Ask team members where their assumptions come from or how they relate to a problem a user is trying to solve. In short ask, "what is the users' task here? What problem is the user trying to solve? Encourage teams to ground their solutions on user probabilities and not engineering or marketing possibilities. Ask "What's the probability the user will do this or need this? (that alone can bring a feature-oriented debate or edge case discussion to a standstill)

Answer 2

All smart UI and user decisions are made with empathy. Beyond a design tool, empathy is critical to how we use our socially wired brains, Understanding how someone (who we are designing or developing for) feels about their work, tasks, goals, and dreams is extremely valuable. Manager to-do item: Give your teams time and opportunities to experience user data (attend user visits, watch videos or review photos). Take and give your team Design thinking training, where empathy is experienced as a core design tool.

Answer 3

In the field of UX, Quantitative data (surveys, analytics, stats) are considered low-insight. Getting insights beyond traditional data(think stats, numbers, tables, graphs) is part of Qualitative research. QUAL research gives you the why and the how of what users are doing and what you should do to fix (a design or innovate) Manager to-do item: Set up a regular User Research effort as "part of doing business). Good research is a cost of doing good UX work. Make sure you have a balance of usability testing and out-in-the-field visits as part of your definition of User Research. Many teams are defining research as user testing and that is missing a very critical half.

Answer 4

All levels, including the engineers, product management, and CEO-- need to be engaged and slightly obsessed, as in Apple's case: "Everybody there is thinking about UX and design, not just the designers_ Manager to-do item: UX needs grassroots advocates (your developers), strong partnerships (your product managers), and executive sponsorship at the same time. It's not enough for UX to be the passion of a single person, a leader, or a department. Everyone must be aligned for UX to blaze the trail it is capable of blazing-- so that UX can inform each level of the organization.

Answer 5

Product managers can hamper a UX effort if they do not support, believe in, or have a cursory understanding of its value and relevance. UX is not antagonistic to Product management. On the contrary, product managers benefit tremendously from user insights, usability test reports and generally having requirements validated outside-in. Manager to-do item: Empower and require your Product development team to learn about, embrace and work with ISO standard UX process called Human or User-Centered Design. US results should be measured and baked into product management. IF you are hiring product managers, make sure they are not from the old threatened by UX PD school and instead are happy to partner with UX.

Answer 6

Don't expect much success without funding your UX efforts properly. UX is a separate focus just like SEO or Accessibility. Each needs its own budget, and its own mandate for success. Manager to-do item: Allocate 12:15% of your development budget at a minimum per project for UX. This number has been studied as part of the Return on Investment of User Experience.

Answer 7

An outside-in design organization needs to be managed, nurtured, and directed. Giving UX equal organizational value as that given to PR & Marketing is critical. UX Managers, directors, and chief experience officers need parity in decision-making and the level of authority a Technology or Marketing Director gets. Manager to-do item: Set up an internal listening council or UX/CS panel that reports on and decides on current and new UX strategies. This group should direct customer innovation and enhancements and should manage metrics and UX culture building. To deliver faster development cycles, less rework, and more engaging UX for your users, UX management mustw proactivity inform business engineering and marketing teams work directly with user studies, direct feedback and research.

Answer 8

- Fighting over the design or Jealously guarding the design - Dev vs Marketing turf war - Business requirements dictated point blank - Designs are altered to match politics - Findings Reports are scrubbed of or distorted - UX designers are inflexible or "Usability Police"

Answer 9

You need to follow the requirements - but bringing in some user balance and bringing in some user advocacy can really help the business analyst see requirements expressed in the UI from a *different perspective*

Answer 10

Communication, Negotiation, Persuasion, Influence Skills

Answer 11

If you want to take the executive decision not to implement that, that's up to you but how else might you be able to solve it?

Answer 12

Let developers come up with solutions. Involve developers in the early-on meetings so that they can contribute to the solutions and have visibility as to what you're thinking and what you're doing.