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Pharmacy Management (P1 Spring) > Managing Traditional Goods and Services > Flashcards

Managing Traditional Goods and Services Flashcards

1
Q

T/F?

Almost ALL retail stores are designed to sell merchandise.

A

True

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2
Q

Which part of the pharmacy is CRITICAL to TOTAL FINANCIAL SUCCESS?

A

Front-end (from the rx department to the front door of the store)

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3
Q

When looking the “FRONT END” of a pharmacy what should be considered? (2)

A
  • Design, layout, and merchandise

- Convenience, price and service (wants and needs)

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4
Q

Multiple Facing

A

When you have two or more types of products located side by side.

i.e. all sugar free products placed or laid out side by side

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5
Q 
Merchandising Time Line: 
Early 1900s (2)
A
  • Low RX volume

- Cosmetics, magazines, tobacco, stationary, candy

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6
Q

Merchandising Time Line:

1920s (4)

A
  • Prohibition occurred and ALCOHOL was no longer able to be sold
  • Soda fountains- (cocktails)
  • Rx volumes increased with EtOH prescriptions
  • Mass production of manufactured pharmaceuticals
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7
Q 
Merchandising Time Line: 
Post WWII (2)
A
  • Increased RX volume with a focus on delivering the drug product
  • RX’s were just another commodity to sell
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8
Q 
Merchandising Time Line:
Late 1960s (1970s and 1980s)
A

Focused on professional deliver of the drug product service

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9
Q

What are the 3 primary reasons that a consumer will make a purchase?

A
  • Emergencies (run out of something)
  • Buying interests spurred on by a “good price or a new product”
  • Impulse purchases (buying on a whim)
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10
Q

T/F?

Most purchases are PLANNED.

A

False

UNPlanned

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11
Q

When customers want pharmacies that are CONVENIENT, WELL ORGANIZED, and WELL-STOCKED it is considered the _______ of the pharmacy.

A

Design (macro)

the pharmacy as a whole

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12
Q

Design must adhere to what applicable legal requirements? (2)

A
  • HIPAA (1996)

- American with Disabilities Act

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13
Q

When considering the DESIGN of a pharmacy, what other considerations should be considered? (3)

A
  • Exterior design
  • Traffic patterns (exterior design)
  • Entrances and exits (exterior design)
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14
Q

________ sends cues, messages and suggestions that communicates to shoppers.

A

Layout (micro design INSIDE the pharmacy)

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15
Q

What is the goal of the layout of a pharmacy?

A

To maximize time spent BROWSING and MINIMIZE the risk of THEFT

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16
Q

When making a layout what 2 things should be considered to MAXIMIZE BROWSING?

A
  • The ARRANGEMENT of fixtures should facilitate movement

- Capitalize on the RX department and RPh

17
Q

What are the 2 types of layouts

A
  • Grid layout

- Free flow layout

18
Q

Layouts with VERTICAL straight rows

with products placed along the isle describes what type of layout?

A

Grid layout (everything is displayed along the shelves in a linear fashion)

19
Q

What type of layouts has round tables and odd shaped fixtures for displaying products?

A

Free-flow layouts

20
Q

T/F?

Locked cabinets and keeping some products behind the counter help to MINIMIZE the risk of theft.

A

True

21
Q

T/F?

FREE-FLOW is the most common layout used in pharmacy.

A

False

- Grid layout

22
Q

_______ is the proper placement of goods on the shelf.

A

Merchandising

23
Q

What creates “flow” by placing related departments NEXT to or NEAR one another?

A

Merchandising

24
Q

What 6 things should be considered when MERCHANDISING?

A
  • Cross aisles
  • End caps
  • Plan-o-grams
  • Facing
  • Eye-level
  • Scanning left to right, top to bottom
25
Q

When is it appropriate to use a cross aisles

A

If the length of an aisle is 50 ft or more.

26
Q

T/F?

Studies have shown that if you have an aisle that is 50 ft. or greater without a cross aisle, sales will DECREASE.

A

True

27
Q

______ is a picture that displays how merchandise should be arranged on the shelf that is provided by the manufacturer.

A

Plan-o-gram

28
Q

Where do patients “look” for merchandise when shopping?

A

Eye-level then left to right, and top to bottom

29
Q

T/F?

Items that you want patient to purchase should be placed at eye-level on the top-left.

A

True

30
Q

Where should products that are least likely to be sold placed?

A

bottom-right

31
Q

Fixtures are ______?

A

Assets

32
Q

Consumers view the _____ _______ as a professional area and it should be CLEAN and WELL ORGANIZED.

A

RX Department

33
Q

T/F?

The RX department should be designed with pharmacists-patient relationship in mind.

A

True

34
Q

When designing the Rx Department with the pharmacist-patient relationship in mind what 4 things should be considered?

A
  • RX drop off and pick-up
  • Patient waiting
  • Highlight products that commonly require pharmacist advice for proper use
  • Drive-thru windows (in compliant w/ GA regulations)

Pharmacy Management (P1 Spring) (11 decks)

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