managing public issue

Question 1

define public issue

Answer 1

any issue that is of mutual concern to an organization and one or more of it’s stakeholders

Question 2

define competitive intelligence

Answer 2

the systematic and continuous process of gathering and analyzing external information about the organization’s competitors

Question 3

define performance expectations gap

Answer 3

gap between what a company does and what people want

Question 4

stakeholder expectations

Answer 4

1. reputation management
2. market positioning
3. competitive advantage
4. consistency
5. engagement

Question 5

define environmental analysis

Answer 5

method managers use to gather information about external issues and trends, so they can develop an organizational strategy that minimizes threats

Question 6

strategic radar screens

Answer 6

1. customer environment
2. competitor environment
   3.economic environment
   4.technological environment
   5.social environment
   6.legal environment
   7.political environment

Question 7

issue management process

Answer 7

1. identify issue
2. analyze issue
3. generate options
4. take action
5. evaluate results

Question 8

stages in the business-stakeholder relationship

Answer 8

1.inactive
2.reactive
3.proactive
4.interactive

Question 9

what is inactive (stages in the business-stakeholder relationship)

Answer 9

companies ignore stakeholder concerns

Question 10

what is reactive (stages in the business-stakeholder relationship)

Answer 10

companies act only when forced to do so

Question 11

what is proactive (stages in the business-stakeholder relationship)

Answer 11

companies try to anticipate stakeholder concerns

Question 12

what is interactive (stages in the business-stakeholder relationship)

Answer 12

companies actively engage with stakeholder

Question 13

what is engagement

Answer 13

when both the company and it’s stakeholders have an important goal and the motivation to participate