Managing people in the car market

Question 1

Recruitment, selection and training

Answer 1

Why staff are important
Important to build brand loyalty and relationships with customers
Post sales service is also important

Question 2

Manufacturing

Answer 2

More capital intensive so don’t focus on building relationships

Question 3

Dealerships

Answer 3

Main in selling agents so important to build sales

Question 4

Servicing

Answer 4

Provide good service to gain loyalty
Small businesses need customer retention and positive relationships

Question 5

Motivation in the car industry

Answer 5

FINANCIAL MOTIVATORS: commission
NON FINANCIAL MOTIVATORS: job enrichment, job rotation

Question 6

Leadership styles

Answer 6

-Autocratic
-Democratic
-Paternalistic
-Laissez faire

Question 7

Autocratic

Answer 7

Leader is in charge
Makes all decisions

Question 8

Democratic

Answer 8

Leader makes decisions but consults with staff

Question 9

Paternalistic

Answer 9

Decisions are made to benefit employees

Question 10

Laissez faire

Answer 10

Let it be
More hands off
Creative staff
Unlikely leadership style to be used in the car industry