Global and External Influences on the car market Flashcards
Labour costs
Different countries have different labour costs
Choosing a country with low labour costs gives businesses a cost advantage
OR they choose a country in a trading block to avoid tariffs and quotas
Protectionism
Trade restrictions for decreasing the amount of trading between countries
Trading blocs
Opposite goal of protectionism
= Promotes trade
Removes tariffs and quotas so importing cars is possible at no extra costs
Global competitiveness
Asian brands have entered the market
Eg China
% of house holds owning a car in 2022
China: 22.2%
India: 5.9%
USA: 88.90%
Annual global car sales in 2022
China: 23.24 million
India: 3.79 million
USA: 7.59 million
Adapting for different markets
GEOCENTRIC APPROACH
Diff countries prefer different size cars Eg because of the size of the roads
Left/right hand side drivers
What can adapting to different markets cause?
Increased unit costs
Due to having to abide by different legislation, costs will increase