Managing offerings Flashcards
What aspects needs to be considered when managing product offerings?
Around the core product there are aspects such as
Packaging
Brand
Assortment
Warranties
Services
Delivery
Information
Education
Explain hybrid offerings and augmenting service elements
Hybrid offerings combine physical goods with augmenting service elements, such as
Installation, maintenance, training, warranty
Operations assistance, trouble shooting
Ordering, logistics
Shared resource planning, information sharing
Process engineering, redesign
Cost reduction programmes
Advice and consulting, joint PD
To keep in mind when going from core product to offering?
Adaption to individual customer needs
The heart of an offering is a physical product or a service that is combined with different types of services
Increasingly important on markets for standardised products
The time horizon is extended
The business starts early, buying advice, finance etc
After sales become increasingly important, sometimes more than new sales
Differentiation is accomplished through “value-add-ons”, often in terms of services
What are FMO?
Flexible market offerings
Bundling of existing solutions to handle the fact that different customers have different needs
Combining standardization and adaptation
What are som critical resources for creating hybrid offerings?
Product usage and process data from the company
Product development and manufacturing assets that can be used to differentially introduce innovations
Experienced product sales force and distribution network. To be able to build strong link and access customer.
Field service organization, focused on more than just delivery and installation, but strong after sales services, spot opportunities
