Management and manipulation of the presentation of place Flashcards
What is rebranding?
When a place needs to discard its negative perceptions , it can be rebranded.
Who is responsible for managing and manipulating the presentation of a place?
Cooperate bodies.
What is a cooperate body?
An organisation or group of people that is identifies by a particular name
eg - institution, businesses, government agencies
What are cooperate bodies responsible for?
Promoting tourism. They all try to manipulate a place to make it look as good as possible for tourists.
eg - Visit Britain
When did the rebranding and regeneration of Detroit begin?
1977 when Ford financially backed the Renaissance centre
How many towers was the Renaissance centre in 1977?
5
What did the Renaissance include?
4 39-story office towers surrounded the 73 - story hotel rising from a square-shaped podium which includes a shopping centre, restaurants, brokerage firms, and banks.
What did the Renaissance centre generate?
$1 billion of economic growth for the downtown area in its first year
How many employees did the Renaissance centre employ to build the building?
7000
What happened in 1994 Detroit?
Ford wanted out and the centre was up for sale.
When did General Motors buy the Renaissance centre?
1996
How much money did GM Motors invest into renovating the Renaissance centre in 2004?
$500 million
When did GM motors file for bankruptcy?
2009 - they required heavy support from the US government
What was announced in 2015 from GM motors?
Plans to renovate the complex further, particularly the lower levels and street area surrounding it - aimed at tourists
Why was the announcement of renovation from GM motors aimed at tourists?
They wanted tourists to create jobs and stimulate investment in the area
