major gift programs Flashcards
1
Q
Wealthy donors
(high-net-worth-donors)
A
- Age does not seem to be a strong predictor of the philanthropy of high-net-
worth households. - Educational attainment is not correlated with giving levels
- 2/3 donate as they are board members
- Particular reasons to donate:
- the joy of giving and gratitude
- entrepreneurial spirit and hyper-agency
- self or spouse/relatives identification with people in need,
- financial security
- Particular reasons to stop donating:
- Service quality issues
- Change in philanthropic focus
- Change in organizational leadership
1
Q
The cultivation process of major donors:
A
Identification
Cultivation
Solicitation
Recognition
Stewardship
