corporate giving

Question 1

trends

Answer 1

Trends in corporate giving
 Community investments continue to increase
 Matching gifts decreased
 International giving is on the rise
 Measurement of social outcomes keeps growing and being strategic
 Volunteer participation remains strong: driven by time flexibility, flexible volunteering opportunities.

Question 2

corporate giving – why?

Answer 2

• Corporate productivity model
• Altruistic / ethical model
• Political model
• Stakeholder mode

Question 3

what?

Answer 3

Proprietary art collections
Sponsorship
Licensing agreement
Cause-related marketing
Staff volunteering/fundraising programs
In-kind gift
Cash/endowment gift

Question 4

sponsorships

Answer 4

Why?
* Brand awareness (80%)
* Staff engagement (78%)
* Events/experiences for stakeholders (78%)
How?
* Branded signage, PR, printed literature, advertising (88%)
* Digital campaigns (72%)
* Staff engagement activities (67%)
10

Question 5

prep for solicitation

Answer 5

• Set up meeting
• Get the proposal ready
• List Benefits for the company:
• Category exclusivity
• Program naming
• Tickets and hospitality
• Access to the nonprofit’s database
• Marketing recognition - logo on website, e-
  blasts, signage, thanking sponsors in social
  media post.
• Invitations for executives/ employees to VIP
  openings and special events
• Recognition in Annual reports
• Agreement includes: effective dates, program
  description, sponsorship benefits, other terms,
  intellectual property, indemnification etc.

Question 6

Key for success

Answer 6

 Invest time in prospect research
 Align corporate interests and org’s needs
 Focus on personal touchpoints
 Create value
 Report impact/return on investment
 Seek feedback and improve