INTRODUCTION

Question 1

types of fundraising initiatives

Answer 1

Individual: annual campaign/membership programs, major gift programs (planned giving).
Organisations: corporate programs, foundations and government funding.
Mixed: capital/special campaigns

Question 2

Annual campaign/membership programs

Answer 2

Direct mail - Special events dinners, galas – Social
media and online fundraising - Press and magazine
inserts – TV/Radio advertising - SMS text messaging

Answer 3

Major Gift Programs (incl. Planned Giving)
Personal solicitation - Direct mail - E-mail - Special
events dinners, galas - Press and magazine inserts
Organizations:
Corporate Programs
Cause-related marketing – Sponsorships - Personal
solicitation - Special events, dinners, galas -
Workplace giving
Foundations and Government Fundraising
Grant proposal writing - Personal solicitation
Mixed:
Capital / Special Campaigns
Personal solicitation - Direct mail - E-mail - Special
events dinners, galas - Press and magazine inserts -
TV/Radio advertising - SMS text messaging –
Crowdfunding
2

Question 4

Major gift programs (planned giving)

Answer 4

Personal solicitation - Direct mail - E-mail - Special
events dinners, galas - Press and magazine inserts

Question 5

Corporate programs

Answer 5

Cause-related marketing – Sponsorships - Personal
solicitation - Special events, dinners, galas -
Workplace giving

Question 6

Foundations and gov fundraising

Answer 6

Grant proposal writing - Personal solicitation

Question 7

Capital / special campaigns

Answer 7

Personal solicitation - Direct mail - E-mail - Special
events dinners, galas - Press and magazine inserts -
TV/Radio advertising - SMS text messaging –
Crowdfunding

Question 8

How the fundraising department is structured

Answer 8

Graph

Question 9

tools for planning

Answer 9

case for support, donor pyramid, gift charts to define objectives

Question 10

case for support

Answer 10

Purpose
To make the case for why donor’s
money is needed and what the NPO
wants to achieve
Target Prospective and actual donors
(general)
1. The problem(s) to be addressed
2. Trends affecting the problem
3. Mission, values, vision
4. History, marketplace position
5. Track-record and results
6. Organizational resources/capacity
7. Goals, future projects and financial
need
8. Role of the prospective donor
How to write it
* Donors’ point of view
* Rational and emotional triggers
* Give credibility to the organization
* Use quotation from beneficiaries,
supporters.
* Use images
* Story-telling
Cause
Credibility
&
distinctive value
Programs and
solicitation

Question 11

donors pyramid

Answer 11

major, planned, recurring, first-time, prospective, 80/20 rule