Magazines - Tatler

Question 1

Masthead

Answer 1

the title of a newspaper or magazine at the head of the first or editorial page

Question 2

Cover line

Answer 2

secondary article headlines that feature on the cover of the magazine

Question 3

Feature article

Answer 3

a newspaper or magazine article that deals in-depth with a particular topic.

Question 4

Feature photo

Answer 4

consists of a series or collection of photo which is interwoven to convey a story without any need for captions to convey through words.

Question 5

Pug

Answer 5

elements placed in the top left or top right of the cover - usually price, logo, date, or promotion

Question 6

House style

Answer 6

refers to the specific usage and editing conventions followed by writers and editors to ensure stylistic consistency in a particular publication or series of publications.

Question 7

Colour palette

Answer 7

A color palette, in the digital world, refers to the full range of colors that can be displayed on a device screen or other interface, or in some cases, a collection of colors and tools for use in paint and illustration programs.

Question 8

Typography

Answer 8

the art or procedure of arranging type or processing data and printing from it.

Question 9

Mode of address

Answer 9

how the text speaks to the audience and involves them. It also refers to how a text influences the audience.

Question 10

Verbal codes

Answer 10

a set of rules about the use of words in the creation of messages.

Question 11

Tag

Answer 11

a shorter sentence or question beneath the cover line that gives additional information or poses a related question

Question 12

Puff/badge

Answer 12

a quote, cover line or tag places in a filled shape of color, usually a star or circle.

Question 13

Added value

Answer 13

USP - promotional elements to add value to the magazine additional to the article contents e.g. giveaways, competitions, free gifts, etc.

Question 14

Slogan

Answer 14

A catchy, memorable phrase to summarise the identity and ethos of the magazine - forms and elements of a house style. Usually fairly simple.

Question 15

Tatler: Context

Answer 15

Owned by: Tatler
First published: 1709
Platforms (physical, digital, social):
Over the past year, Tatler has had a circulation boost, with total print and digital circulation up 1.3% year on year to over 79,000.
Audience demographics (age, gender, ethnicity): 36% male, 64% female. The age group is 20-45
Star: Georgina Bevan (actress), April 2017

Question 16

TATLER: audience demographics

Answer 16

digital-print 
72-80% ABC1
77-84% FEMALE
42-46 AVERAGE AGE
40-47% LONDON

Question 17

Theory of Layout

Answer 17

Top left: given & ideal
Top right: new & ideal
Bottom left: given & real
Bottom right: new & real

Question 18

TATLER: ANALYZE THE COVER TO COMMUNICATE MEANING

Answer 18

Ideal given: “MOST INVITED 2017” - social scene, parties, who’s hot who’s not, target audience of A-C1

Real new: “ONE MONTH GAP YEAR” “You won’t get much sleep, but it will be fun”

Maslow’s hierarchy of needs - ESTEEM - Georgina Bevan, Pearls, Gold costume.
SELF ACTUALISATION - James Corden, social climbing, born nobility.