Magazine covers (Times)

Question 1

Signifier

Answer 1

something that points to another thing.
- perceptible cues

symbols, icons, logos

e.g. the apple can refer to the company or how the flag of Lebanon can point to Lebanon

Question 2

Signified

Answer 2

the message or thing you want to communicate

e..g. Lebanon is signified by its flag

Question 3

Rule of Thirds

Answer 3

the grid pattern on how the eye views something. Often looks at the intersection or the spacing.

Good way to mark the composition of the picture itself. Can point where the emphasis is.

Question 4

Composition

Answer 4

Arrangement of objectives in relation to each other

Question 5

Negative space

Answer 5

complements the positive space

Question 6

Limited visual information (generally)

Answer 6

can leave a lot for interpretation

Question 7

light and depth

Answer 7

involving the lighting (intensity and strength, atmospheric, tone)

Question 8

Colour and contrast

Answer 8

the color wheel theory (complementary. analogous, split complementary, monochromatic, etc.)
- color carries connotations BUT they do not exist in a vacuum

ROYGBIV but in circle form

Question 9

Visual narrative

Answer 9

a relationship between the signifier and the signified

Question 10

Anchoring

Answer 10

making an image meaningful by adding words

Question 11

Font type and color

Answer 11

decides the tone

performa - times magazine font for heading

Question 12

Ears

Answer 12

upper left and right corners of the magazine

Could intice the reader to read because it’s in the direction of opening a book

Question 13

Teasers

Headlines

Answer 13

the largest text

Question 14

Captions

Answer 14

some kind of description, smaller than headings

Question 15

Body language

Answer 15

• smiles and teeth - facial expression
• gaze: the magazine figure’s gaze (eyes closed - usually internal)

Question 16

Why do subjects of magazines gaze at the audience?

Answer 16

For a deeper connection with the audience:
- at times, empathy
- gives off the feel that it’s as if the figure is present with the reader like staring at each other as an interaction/engagement with audience

I need to better explain this

Question 17

Masthead

Answer 17

• largest font size of the magazine
• that shows off the name of the magazine

Question 18

Magazine deck

Answer 18

• not always present

Question 19

Magazine issue

Answer 19

• 2 parts: The volume and the issue
• The volume refers to the years that the magazine has been out
• the issues refer to how many times the magazine was published during the year

Question 20

Main image

Answer 20

• Usually a photograph or illustration
• Depends on the art direction of the magazine and sometimes even their issue

Question 21

Lead article line

Answer 21

• Every magazine has a main theme for an issue
• makes the lead article line on a cover

Question 22

Coverlines

Answer 22

Other lines of the cover, usually of other articles

Question 23

Recite the anatomy of a magazine

Answer 23