Macro-environmental Analysis Flashcards
1
Q
Layers of the business environment
A
The organisation, competitors, industry, the macro-environment
2
Q
Forecasting
A
Predicting the future
3
Q
Scenario Analysis
A
Developing different possibilities of how the environment might change in the future
4
Q
Market environment
A
Suppliers, customers, and competitors
5
Q
Non-market environment
A
NGOs, Government, media and campaign groups
6
Q
Difference between PESTEL & DESTEP
A
Demographics vs Political
7
Q
Forecasting - prediction emphasis
A
Megatrends, Inflexion points, weak signals
8
Q
Scenario Analysis
A
Learning emphasis
9
Q
3 types of Forecasting are:
A
- Single-point
- Range
- Multiple-futures forecasting
10
Q
Scenario Analysis creates:
A
alternative views(solutions); is used in high uncertainty conditions; requires learning not predicting!
11
Q
The process of Scenario Analysis
A
- Define Scope
- Identify key drivers
- Develop different scenario stories
- Identify impacts
- Monitor progress
