M5 Flashcards
Allows us to undestand that the essence of marketing is knowing what motivates potential customers to act
Aristotle on Marketing
all humans actions have one or more of these seven causes: chance, nature, compulsions, habits, lesson, passion, desire
aristotle on marketing
all humans actions have one or more of these seven causes:
chance, nature, compulsions, habits, lesson, passion, desire
He also provides insights on how we as business practitioners can achieve our goods in a project
aristotle in management
First have a definite, clear practical ideal; goal. Second have the necessary means to achieve your ends, wisdom, money, materials, and methods. Third, adjust all your means to that end
Aristotle in Management
what are the necessary means to achieve your ends
wisdom, money, materials, and methods
today that Cyber-security is concern for all, he provide very reflective view on how we can be ready for such scenarios
Epicurus on security
He has some words on why we must always be innovative as entrepreneurs.
heracritus on the nature of change
“no man ever steps in the same river twice. For its not the same river and he’s not the same man”
heracritus on the nature of change
while brandging didnt exist when he was alive. he does have a few wisdom on how authenticity builds reputation.
socrates on reputation management
“the way to gain in a good reputation is to be what you desire to appear”
socrates on reputation management
always provides wisdom that is applicable for all, for everyday and for everything
plato on quality of content
“better a little which is well done, than great imperfectly”
plato on quality of content
even when it is passed down for thousands of years core truths speak to human nature and the very heart of ethical business practices
wisdom is wisdom
considers an act morally right or acceptable if it produces some desired result such as pleasure, knowledge, career growth , the realization of a self-interest, or utility assesses moral worth by looking at the consequences for the individual
teleology
right or acceptable behavior defined in terms of consequences to the individual maximizes personal interests
egoism
believes in equal respect and view certain behaviors as inherently right
deontology
conformity to general moral principles
evaluate ethicalness based on the act
deontology
conduct a cost/benefit analysis to determine behavior on the basis of the principles of rules that promote the greatest utility rather than on an examination of each situation
utilitarianism
focuses on the consequences of the action
utilitarianism
defines ethical behaviore subjectively from the experiences of individuals and groups
relativist perspective
focuses on the person carrying out an action
virtue ethics
what a moral character would deem appropriate elements include: thruthfulness, trust, self-control, empathy, and fairness
virtue ethics
also called moral philosophy
ethics
the discipline concerned with what is morally good and bad, and morally right and wrong
ethics
correct jdugement, what I ought to do
ethics
provides insights on morality
ethics
gives perspective on how this occurrence in the business world negates the moral behavior of a person
philosophical ethics in business
3 types of justice
distriibutive
procedural
interactional
a type of justice where there is an evaluation of the outcomes or results of a business relationship
distributive
a type of justice that is based on procedures
procedural
a types of justice based on an evaluation of the communication processes used in business relationships (often based on the accuracy of the information provided)
interactional justice
injustices in business
- taking the local
- difference aversion
- profit mytopia
- adverse adaptability
- planet plunder
- reverse magnetism
- silo sabotage
- role muddle
refusing to believe that we belong to the globally connected society
we don’t consider that the world is changing
taking the local
wanting to be like the rest of the group
be one of the system
difference aversion
making every decision on profit alone
profit mytopia
refusing to adapt as the world changes
thinking that past will work in the future
adverse adaptability
thinking all natural resources are unlimited so it is safe to consume it all
planet plunder
thinking negative behavior is acceptable
reverse magnetism
refusing to work cooperatively
seeing others as enemy
silo sabotage
setting standards to all employee but giving ourselves an exemption
role muddle
