M5 Flashcards
1
Q
Person making decision influences
A
- ECONOMIC NEEDS
- PSYCHOLOGICAL VARIABLES
- SOCIAL INFLUENCE
- CULTURE & ETHNICITY
- PURCHASE SITUATIONS
2
Q
○ Convenience
○ Efficiency
○ Dependability
A
ECONOMIC NEEDS
3
Q
○ Motivation
○ Perception
○ Learning
○ Attitude
○ Trust
○ Lifestyle
A
PSYCHOLOGICAL VARIABLES
4
Q
○ Family
○ Social class
○ Reference groups
A
SOCIAL INFLUENCE
5
Q
○ Ethnicity
○ Culture
○ International
A
CULTURE & ETHNICITY
6
Q
○ Purchase reason
○ Time
○ Surroundings
A
PURCHASE SITUATION
7
Q
Economic buyers decide to buy based on ___
A
ECONOMIC NEEDS
8
Q
Consumers seek benefits to match ___
A
NEEDS AND WANTS
9
Q
Psychological influences between individuals
A
- DRIVE
- WANT
- NEEDS
10
Q
HIERARCHY OF NEEDS (top to bottom)
A
- PERSONAL NEEDS
- SOCIAL NEEDS
- SAFETY NEEDS
- PHYSIOLOGICAL NEEDS
11
Q
Hierarchy of needs (bottom to op)
A
- PHYSIOLOGICAL NEEDS
- SAFETY NEEDS
- SOCIAL NEEDS
- PERSONAL NEEDS
12
Q
The learning process
A
- DRIVE
- CUE
- RESPONSE
13
Q
PSYCHOGRAPHICS FOCUS ON:
A
- ACTIVITIES
- INTERESTS
- OPINIONS
- DEMOGRAPHICS
14
Q
OTHER SOCIAL INFLUENCES
A
- REFERENCE GROUPS
- OPINION LEADERS
15
Q
AFTER PURCHASE EXPERIENCE
A
- SECOND THOUGHTS
- SPREAD THE WORD
- POST PURCHASE REGRET
