M2 Flashcards
Marketing management process
- Market Planning
- Implementing marketing plans
- Control marketing plans
Marketing planning consists of
- setting objectives
- evaluating opportunities
- creating marketing strategies
- preparing marketing plans
- developing marketing programs
control marketing plans and programs consists of
- measuring results
- evaluating progress
What are the 4Ps
- price
- product
- place
- promotion
T/F 4Ps or the targeting mix is uncontrollable
False, it is controllable
is the group of customers the company want to appeal
target market
Marketing Strategy is ___
planning opportunities
sees everyone as basically similar and practices “mass marketing”
production-oriented manager
sees everyone as different and practices “target marketing”
marketing-oriented manager
T/F When thinking of the Marketing mix, the target market must be taken into consideration
TRUE
T/F In marketing mix, price is more important
False, Marketing mix are all interconnected and equally important
T/F Marketing mix must be determined/done all at the same time
True
Target Market + Marketing Mix
Marketing strategy
Marketing Strategy + Time-Related Details
Marketing Plan
Marketing Plan + Other Marketing Plans
A Firm’s Marketing Program
