M4: Publication Design Flashcards
A portable container consisting of a series of printed and bound pages that preserves, announces, expounds, and transmits knowledge to a literate readership across time and space.
book
book is Derived from old English word ___, rooted in germanic ___, meaning ____________
boc, bok, “beech”, a type of tree
Codex
Latin for bound with separate leaves, meant “block of wood”
explained that codex is composed of many books;
St. Isidore of Seville
trunks of trees or vines
caudex
refers to the relationship between the width and height of a book
Format
Refers to all the stops required to produce original work to a state ready for reproduction printing. Spans art and copy, typesetting, graphic arts photography, image assembly, imposition, plate making, and other decisions and processes involved before the work is printed.
Pre Press
Printed areas that extend beyond the trim
Bleed
typical bleed
3mm
Arrangement of pages as they will appear when printed before it is cut, folded, and bound.
Imposition
The specification on a print job that shows information about color usage on the publication
Color fall
thumbnails of all the pages of a publication. Color coding indicates the variation in the paper stocks, and other finishes used.
Pagination
form of back printing that the top of the copy/image on one side is the same as the other side of a sheet.
Head-to-Head (booklet) Imposition
form of back printing where the top of the copy/image on one side of a sheet is next to the foot of the bottom copy/image of the other side.
Head-to-foot (calendar) Imposition
where imposition layout is viewed on screen for printing.
Printer Spread
where it shows a finished printed piece as it will appear to the reader than the printer.
Reader’s Spread
common way of presenting or highlighting an object on a page by using all the live spaces/modules of the grid within the margins.
Passepartout
usually a photo, that takes up the full page (or a spread) from edge to edge.
Full-bleed pages
commonly used for musical and other popular prints
broadside, broadsheet format.
A compact newspaper size
Tabloid
slightly taller and wider than standard tabloid size, but shorter and narrower than a broadsheet
Berliner (Midi)
use direct light, and the screen calibration
Letters on Screen
use reflected light
Letters on Print
