M3: Document Masters & Grids Flashcards
reference structure that guides where elements are placed and a basic framework on which design is created.
The Grid
What is the purpose of the grid?
compact planning, intelligibility, and clarity, and suggests an order in the design
negative space or low-priority content, often decorative
Passive areas
Active areas
have critical content
who or what the subject is: what service is being offered; where the event is, etc.
primary
other important information; further reading, etc.
Secondary
Markers, icons, etc.
Final Details
individual divisions or containers separated by consistent space in a regular pattern across the page.
Modules
are alignment lines that break space into horizontal bands.
Flowlines/Baselines
vertical containers of text, images, or other design elements
Columns
buffer zones around the content of the page and the trim,
Margins
groups of modules or columns that form specific areas for type, ads, images, or other information
Spatial Zones
markings on the document, often the folio, footers, and running headers.
Markers
spaces separating modules vertically or horizontally
Gutters
first page
verso page
second page
recto page
verso page will be a mirror of the recto page
Symmmetrical
both pages use the same layout
Asymmetrical
determines the external proportions/measures of a book
format
determines the internal structure and proportion
grid system
governs the position of elements
layout
based on Villard de Honnercourt’s diagram, golden ratio, or fibonacci sequence.
Traditional Grid
basis of the traditional grid
Villard de Honnercourt’s diagram, golden ratio, or fibonacci sequence.
Tschihold grid forms, multi-column grid, modular grid.
Modern Grid
