M3 - Defining user problems Flashcards
Aggregated empathy maps
Represent a visualization of everything designers know about an entire segment or group of similar users
Call-to-action (CTA)
A visual prompt that tells the user to take action
Feedback loops
The outcome a user gets at the end of a process
Hypothesis statement
Our best educated guess on what we think the solution to a design problem might be
Mental models
Internal maps that allow humans to predict how something will work
Problem statement
A clear description of the user’s needs that should be addressed
Serial position effect
When given a list of items, people are more likely to remember the first few and the last few, while the items in the middle tend to blur
The human factor
Describes the range of variables humans bring to their product interactions
Value proposition
The reason why a consumer should use a product or service
