M3 Flashcards
A critical component of pharmacy education and practice
COMMUNICATION SKILL DEVELOPMENT
IMPORTANCE OF EFFECTIVE COMMUNICATION SKILLS IN PHARMACY
- Establish the necessary rapport to building a trusting relationship
- Ensure an effective exchange of information necessary for the pharmacist to appreciate patient needs & for the patient to understand & accept pharmacist recommendations
TANGIBLE BENEFITS TO PATIENTS THE COMMUNICATION PROCESS
- Improved adherence with medication use
- Increased satisfaction with their relationship with the pharmacist
- Fewer unaddressed adverse drug effects
- Improve patient trust in pharmacist advice & education
the process of sharing one’s ideas, thoughts & feelings with other people and having those ideas, thoughts & feelings understood by the people we are talking with
COMMUNICATION
edge of pharmacists over technological advancements
COMMUNICATION SKILL DEVELOPMENT
Communicator; Source of the Message
SENDER
pharmacist
- The element transmitted from one person to another
- Communication in writing, speech or signals
MESSAGE
Message is composed of
Words - 10%
Language - 40%
Non-verbal cues - 50%
- The person receiving the message
- The person UNDERSTANDING AND TRANSLATING the message into meaning
- Also a COMMUNICATOR
RECEIVER
whend does a receiver becomes a communicator / sender
WHEN THEY GIVE FEEDBACK
- Words and their context
- Congruence between verbal and nonverbal messages
INTERPRETATION OF MESSAGE
- Reaction of the receiver
- Either verbal or non verbal
FEEDBACK
considered as the best feedback
NODDING
Inferences that affect the accuracy of the exchange of message
BARRIERS
TYPES OF BARRIERS
- Height of the Rx counter separating the pharmacist & the patient
- Noisy Pharmacy Areas
- Presence of a clerk or technician between patient & pharmacist
ENVIRONMENTAL BARRIERS