M3 Flashcards
A critical component of pharmacy education and practice
COMMUNICATION SKILL DEVELOPMENT
IMPORTANCE OF EFFECTIVE COMMUNICATION SKILLS IN PHARMACY
- Establish the necessary rapport to building a trusting relationship
- Ensure an effective exchange of information necessary for the pharmacist to appreciate patient needs & for the patient to understand & accept pharmacist recommendations
TANGIBLE BENEFITS TO PATIENTS THE COMMUNICATION PROCESS
- Improved adherence with medication use
- Increased satisfaction with their relationship with the pharmacist
- Fewer unaddressed adverse drug effects
- Improve patient trust in pharmacist advice & education
the process of sharing one’s ideas, thoughts & feelings with other people and having those ideas, thoughts & feelings understood by the people we are talking with
COMMUNICATION
edge of pharmacists over technological advancements
COMMUNICATION SKILL DEVELOPMENT
Communicator; Source of the Message
SENDER
pharmacist
- The element transmitted from one person to another
- Communication in writing, speech or signals
MESSAGE
Message is composed of
Words - 10%
Language - 40%
Non-verbal cues - 50%
- The person receiving the message
- The person UNDERSTANDING AND TRANSLATING the message into meaning
- Also a COMMUNICATOR
RECEIVER
whend does a receiver becomes a communicator / sender
WHEN THEY GIVE FEEDBACK
- Words and their context
- Congruence between verbal and nonverbal messages
INTERPRETATION OF MESSAGE
- Reaction of the receiver
- Either verbal or non verbal
FEEDBACK
considered as the best feedback
NODDING
Inferences that affect the accuracy of the exchange of message
BARRIERS
TYPES OF BARRIERS
- Height of the Rx counter separating the pharmacist & the patient
- Noisy Pharmacy Areas
- Presence of a clerk or technician between patient & pharmacist
ENVIRONMENTAL BARRIERS
TYPES OF BARRIERS
- Lack of confidence in personal communication
- Fear or anxiety
- Internal conversation/ internal monologue
- Transfer of problems to another person
- Cross cultural factors
PERSONAL BARRIERS
- Not being knowledgeable
- Not want to talk with them
- Perception that health care system is impersonal
- Perception of their medical condition
- Perceived enough information on medicine’s label
PATIENT BARRIERS
- Counseling services not a priority → expensive
- Policies that discourage pharmacist-patient interaction
ADMINISTRATIVE & FINANCIAL BARRIERS
- Choose best time for both parties to talk
- Make efficient use of time (use patient information leaflet)
- Assess nonverbal messages for assurance of a well-timed communication
TIME BARRIERS
- Medium of exchange → Not in words; gestures
- Unique - Mirror innermost thoughts & feelings; Difficult, if not, impossible to “fake”
NONVERBAL COMMUNICATION
ELEMENTS OF NONVERBAL COMMUNICATION
- Manner in which you use your arms, legs, hands, head, face & torso
- HEALTH PROFESSIONAL ROLE – serving others SINCERITY, RESPECT & EMPATHY → “open” cue cluster
KINESIS
POSTURE
- Varied eye contact
- Relaxed posture
- Appropriate, comfortable gestures
- Frontal appearance
- Slight lean toward the other person
- Erect body position
OPEN POSTURE
POSTURE
- Arms folded in front of your chest
- Legs crossed at the knees
- Head facing downward
- Eyes looking at the floor
- Shortens or makes interaction half productive
CLOSED POSTURE
ELEMENTS OF NONVERBAL COMMUNICATION
- The distance between 2 interacting persons
- The structure and use of space → powerful nonverbal communication tool
- Most protected space →18 inches from our bodies
PROXEMICS