LS12 - Cognitive Priming

Question 1

Cognitive Priming

Answer 1

Propooses that the influence of aggression in the meida and computer games provides individuals with ‘scripts’ for their responses and behaviour, with an aggressive environmental stimuli. Suggesting there’s a priming effect of media images on previously learnt behaviours.

Question 2

Computer Games - Cognitive Priming

Answer 2

Computer games may increase the likelihood of aggression in players who have learned aggressive responses in the past and/or who hold aggressive schema. A child may play a computer game where aggression is rewarded, making the child’s schema of winning through an aggressive response.

Question 3

Strengths

Answer 3

Real World Application
Tunes Study

Question 4

Weaknesses

Answer 4

Confounding Variables

Question 5

Real World Application (+)

Answer 5

Bushman and Anderson argue that someone who habitually watches violent media accesses stored aggressive scripts more regularly, making them more likely to resort to a violent situation, suggesting interventions could potentially reduce aggressive behaviour

Question 6

Tunes Study (+)

Answer 6

Fischer & Greitemeyer - Found that male participants who had been exposed to aggressive song lyrics about women were more likely to give higher levels of hot chilli sauce to female confederates rather than male confederates over participants in the control condition that heard neutral lyrics.