Low Literacy Flashcards
Social Marketing - place
actual location where the exchange takes place
Social Marketing- Price
includes both tangible and intangible commodities that the consumer must bear in the marketing exchange (fee, time, effort, inconvenience)
Four objectives of promotion
- inform and educate
- remind present and former useres of the products existence
- persuade prospective purchasers
- inform consumers about where and how to obtain and use the product
Social Marketing - positioning
being noticed by the target group, how you influence the mind of the audience
Four types of change in marketing
Cognitive, action, bheaviour, value
Advantages of social media
cost effective, learn more about target audience, real time immediate communication, greater reach
Literacy Level 1
very poor literacy skills, unable to determine from a package correct amount of medicine to give a child
Literacy level 2
a capacity to only deal with simple, clear material involving uncomplicated tasks - makes it hard to conquer new job skills
Literacy level 3
adequate to cope with the demands of everyday life, roughly high school college level jobs
Levels 4 and 5
strong skills
Amount of canadians with low literacy skills
48%
Ontarians with less than a high school education
30%
youth with low literacy performance
40%
Working age with low literacy?
65%
Percent of canadians that have difficulty getting, understanding and acting on health information services?
60% (88% of seniors)
