Long-Term Memory (EXAM 1) Flashcards
What are the two types of long-term memory?
Procedural + Declarative memory
Procedural Memory
“knowing how” (ex: typing, tying your shoes, etc.)
Declarative Memory
“knowing that” (ex: facts, personal experiences)
Episodic Memory
Personally experienced events (including contextual factors)
Semantic Memory
Know some factual info but no context/personal relevance
What two processes are involved in the reactivation of memories
encoding + retrieval
Target
Information trying to remember
Associative strength theory
A cue is effective if strongly associated with target
Cue
Information used to get you to target
Encoding Specificity Theory
A cue is effective if it was specifically encoded with the target (recent connections “override” prior associations)
According to the associative strength theory, what makes for the best cues?
Cues that are strongly associated with target
Encoding specificity hypothesis
A cue will be effective if it was specifically encoded with the target
What builds associative strength?
cue and target frequently occurring together
Context-dependent effects
Encoding specificity goes beyond just the words themselves. Recall is better when testing context matches encoding context
According to encoding specificity, what makes for the best cues?
Cues that you studied with the target (could be verbal cues/context cues)
T/F: Associative strength theory and encoding specificity both focus on what information makes a good cue?
True!
Levels of processing theory
Target is better remembered if processed “deeply”
Deep processing
Process semantics (meaning)
Shallow processing
Process basic sensory information
Problems with levels of processing theory - Circular reasoning
One task is “deeper” than another if participants had better recall; Participants had better recall using this talk so it must be the deepest; More shallow if lower recall