Loftus & Palmer Flashcards
Aim
To investigate how information supplied after and event influences a witness’ memory for that event.
Sample
195 students.
Experiment 1 - 45 (uni of Washington)
Experiment 2 - 150
Method
2 lab experiments. Independent measures design.
IV
The verb used.
DV
Experiment 1 - the ppt’s speed estimate.
Experiment 2 - whether the ppt saw broken glass.
Critical questions
About how fast were the cats going when they ***** each other?
Smashed Bumped Hit Contacted Collided
Did you see any broken glass?
Results experiment 1
Smashed 40.8 mph Collided 39.3 mph Bumped 38.1 mph Hit 34.0 mph Contacted 31.8 mph
Conclusions experiment 1
The verb distorted the ppt’s memory because the label suggested a different intensity of the crash.
Demand characteristics - the ppt didn’t know the speed so altered their estimate to fit the expectations of the questioner.