Location of research Flashcards
What is Laboratory Research
Laboratory research – Research that happens in a controlled environment.
Give a strength and a weakness of Laboratory Research
Strength: Allows for greater control of extraneous variables as they will use a standardised procedure.
Weakness: Lab experiments often lack mundane realism as the procedure is often not something that would occur in day-to-day life.
What is Field research?
Field research – Research that happens in a naturalistic environment.
Evaluate field research
Strength - High external validity. Field experiments are conducted in real-world settings, such as natural environments, workplaces, or communities, allowing researchers to study phenomena in their natural context.
Weakness – Lack of control over extraneous variables such as environmental factors. Maybe the day is extremely windy or hot for instance.
What is online research?
Research that takes place over the internet such as an online questionnaire.
Give a strength and a weakness of Online Research
Strength: Allows greater population validity as anyone anywhere in the world can contribute to the research.
Weakness: The potential for sampling bias and lack of representativeness. Online research relies on self-selected participants who are willing to participate or have access to the internet, which may introduce sampling biases and limit the generalizability of the findings to the Western population.
Additionally online research could be completed by anyone which may break ethical issues of consent for vulnerable participants
