LO4

Question 1

What is the definition of a mainstream Audience?

Answer 1

A mainstream audience is an audience that consumes a product that appeals to a large audience from different ages ,races and genders

Question 2

What is a Niche Audience?

Answer 2

Niche audiences are audiences that focus on a specific interest that appeals to a small number of people or those who fit into a small demographic group (age, race and gender). For example Kerrang!

Question 3

What are NRS Grades ?

Answer 3

The NRS (National Readership Survey) social grades are categorised A-E.
(A,B,C1,C2,D,E)

Question 4

What is meant by an Imaginary Entity ?

Answer 4

this is a term that suggests how media producers plan to target their specific audience. they have an imaginary entity to sum up an average viewer out of all of their data

Question 5

what is meant by the term Demographics ?

Answer 5

this is when media producers study the breakdown of their target audience which is based on their age, ethnicity, gender, economic, class, level of education, hobbies and interests and lifestyle choices.

Question 6

what is meant by the term Psychographics ?

Answer 6

this is when they profile audience members based on their personal beliefs, values, interests and lifestyle.

Question 7

What is meant by the term Geodemographics ?

Answer 7

This is a profile of the audience based on where they live and how much they earn.