LO2

Question 1

What is Print Media Advertising?

Answer 1

Print Media Advertising is a form of advertising that uses physically printed media such as a billboards, magazines and newspapers.

Question 2

What is Traditional Advertising?

Answer 2

Traditional advertising-methods of advertising that have been used by media producers to promote product for many years before the digital ages. (print media advertising, billboards, flyers, tv adverts and film trailers.)

Question 3

What is above the line advertising?

Answer 3

Above-the-line-advertising is where mass media is used to promote brands and reach out to the target consumers. (These include conventional media such as television and radio advertising, print and internet)

Question 4

What is below the line advertising?

Answer 4

Below-the-line-advertising is a more one to one form of advertising that involved the distribution of pamphlet, handbills,stickers,promotions,brochures placed at a point of sale for example roadside banners or placards.

Question 5

What is Broadband?

Answer 5

Broadband is a modern form of connection that is faster than what was there before and can transfer faster than before

Question 6

What is a blackbox?

Answer 6

This is one device such as a smartphone that supplies us with all of our information communications technology (ICT) and media requirements.