LO4 Flashcards
1
Q
What are used and gratifications? Who is this by?
A
Denis McQuail -
- Escapism - People use media products to get away from reality.
- Surveillance - People use media products to find out information.
- Personal relationships - People use media products as talking points.
- Personal identity - People use media products as a means of shaping their own identity.
2
Q
Who creates the social grades?
A
NRS - National Readership Survey
3
Q
What does RAJAR stand for?
A
Radio Joint Audience Research
4
Q
What does BARB stand for?
A
Broadcasters Audience Research Board
5
Q
What are demographics?
A
This is when media producers break down their audience based on age, ethnicity, gender, class, and lifestyle choices.
6
Q
What is an imaginary entity?
A
A term that suggests media producers have a specific audience member or demographic in mind before they plan a media product.
