LO2

Question 1

Name 4 traditional methods of advertise media products.

Answer 1

• Newspapers
• Magazines
• Billboards
• Flyers and leaflets

Question 2

What is traditional advertising?

Answer 2

Methods of advertising that have been used by media producers for many years before the digital age.

Question 3

What is above the line advertising?

Answer 3

This is when mass media is used to promote brands to reach out to the consumers. This includes television and radio advertising.

Question 4

What do we mean by Web 2.0 technologies?

Answer 4

This is the second phase of the internet, where web pages and technologies are interactive and collaborative. An example of this is video on demand.

Question 5

What is below the line advertising?

Answer 5

A more one to one form of advertising that involves the distribution of pamphlets or brochures that are placed at the point of sale.

Question 6

What is a technological convergence?

Answer 6

The coming together of information and communication technology to create new ways of producing and distributing products/services.