LO3 Flashcards
1
Q
What are codes?
A
Predictable techniques
2
Q
What are conventions?
A
Commonly accepted ways of doing things
3
Q
What is a product that uses production techniques
A
Edward scissorhands:
Juxtaposition
Lighting
Binary opposition (Strauss)
4
Q
What does denotation mean?
A
Literal
5
Q
What does connotation mean?
A
Not obvious
6
Q
Who wrote the rhetoric of image and what was it?
A
Barthes
That there are two levels of representation; connotations and denotations
7
Q
Male Gaze example?
A
The Dark Knight Rises:
Catwoman bar scene attempts to overcome male gaze by giving her a backstory but she is still there to be looked at
8
Q
What are Altman’s three Audience Pleasures?
A
Emotional
Visceral
Intellectual
