LO1 Flashcards
Name a film company and a product.
Disney: Avengers
Name a TV company and a product.
BBC: Doctor Who
Name a video game company and an example of a product.
Nintendo: Pokemon
Name a print company and give an example of a product.
Bauer Media: Kerrang
Name a web company and it’s product.
Facebook: Facebook
Name a music company and an example of a product.
Interscope Records: Lust for Life - Lana Del Rey
Name a conglomerate company and give an example of a product.
21st Century Fox, which created Sky, Sky Sports, National Geographic, Fox TV etc.
Products include Xmen, Titanic, etc.
Name an independent company and an example of their products.
Sundial pictures: Jack of the Red Hearts
An example of a public service ownership.
BBC
What is the structure of Horizontal integration?
Online & social media
Print media & print adverts
Distribution
TV channels
Merchandise
What is the structure of vertical integration?
Production
Distribution
Consumption
What is an example of a horizontally integrated company?
Disney, because they create cross media production by controlling merch, music and spinoffs by subsidiaries.
What is an example of a vertically integrated company?
21st Century Fox
Name a cross media product.
Pirates of the Caribbean- was originally a ride
What is vertical integration also known as?
The value chain
What is a synergy? Give an example.
Increased efficiency and profit from vertical and horizontal promotion.
E.g. Sony phones and James Bond
3 job roles in film?
Key grip
Camera operator
Microphone operator
3 job roles in print?
Editor
Photographer
Journalist
3 job roles in web?
Programmer
Content producer
Social media advertiser
3 job roles in video games?
Programmer
Artist
Marketer
