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Digital Media - Unit 1 > LO2 > Flashcards

LO2 Flashcards

1
Q

Traditional advertising?

A

Advertising before internet

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2
Q

Above the line?

A

Mass media promoting brands

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3
Q

Below the line?

A

One-to-one advertising

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4
Q

Technological convergence?

A

Using technology to produce and distribute media

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5
Q

Simulcasting?

A

When a media product is available online and on a traditional medium

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Digital Media - Unit 1 (5 decks)

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