LO3 Flashcards
What is some examples of project management software?
Monday.com, Hive, slack
Primary research
Research you conduct yourself.
Secondary research
Research using sources created by others.
Quantitative research
Statistical research.
Qualitative research
Detailed research.
Examples of primary research
Questionnaires, surveys, focus groups, interviews.
Examples of secondary research
Textual analysis, box office trends, TV viewing figures, internet use online.
Market research
Research regarding the media product type.
Product research
Research regarding what the product should include.
Audience research
Research regarding who the target audience should be.
Advantages and disadvantages of a questionnaire
Cheap quantitative data, no guarantee of completion or internet.
Advantages and disadvantages of a survey
Cheap quantitative and qualitative data, requires research and might include fatigue of questions.
Advantages and disadvantages of focus groups
Qualitative answers with real-time feedback, data is hard to analyse.
Advantages and disadvantages of interviews
Qualitative answers with real-time feedback, time and cost of travel.
Advantages and disadvantages of textual analysis
See what similar products include, too much imitation can create something unoriginal.
